Mastercard Australia has engaged SalesReps Australia to influence through education, resellers of their CashPassport product (https://www.cashpassport.com.au/) across Austalia and New Zealand. The approach sees dedicated field representation as well as telesales professionals engaging with key channels of distribution, with the objective of increasing their top of mind awareness for their pre-paid travel card – CashPassport whiuch inturn would significantly increase product take-up.
The team of highly motivated and professional Customer Development Representatives, work to increase product awareness in terms of key values and benefits to both the consumer as well as the reseller. To date the programme has been highly effective, with further staff as well as further resellers added since its launch. For further information contact SRAs Group Performance Manager Lisa Campbell on 0437 740 375.
