Cold Calling takes a special person with special skills.
They’re often highly resilient and always driven by the thrill of the conquest. They are not account managers.
Asking an account manager to cold call is the equivalent of asking a telesales agent to undertake field sales, it very rarely achieves the desired results. The golden rule of Ïf they’re good on the phone they’re bad in the field and if they’re good in the field they’re bad on the phone” applies to the cold call sales person.
Approximately 60% of programmes launched by SalesReps Australia are cold call focused. We understand who to recruit and how to achieve sales success.